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Investment Services

At The Planner’s Edge®, we believe that successful investing is more than just managing assets—it’s about aligning your investments with your life’s goals. Our team provides personalized, disciplined investment strategies designed to grow your wealth, preserve your capital, and give you confidence in your financial future.

We begin by understanding your unique financial story and mapping out a clear, actionable investment plan that suits your risk tolerance, time horizon, and goals. Whether you’re planning for retirement, building a legacy, or securing financial independence, we offer guidance at every step to ensure your portfolio adapts as your needs evolve.

Our approach is grounded in three core principles: Faith in the Future, Patience, and Discipline. These principles help us create long-term strategies that weather market volatility while keeping you on track to meet your objectives. With our Two-Pool Strategy for growing and then protecting your profits, you’ll have the confidence to face both today’s challenges and tomorrow’s opportunities.

The Planner's Edge Team, Jeffrey Ross and Ryan Rourke

It is likely that you will find no one who doesn’t share your last name caring more about growing and protecting your wealth than your team at The Planner’s Edge®.

The Serious Money Investment Approach Believes In These Timeless Truths

couple embracing

Bear Markets are important and survivable

Bear Markets are a fact of life for long-term investors. They are important for eliminating frothy prices and permitting a change in market leadership. Bear Markets are terrifying and worrisome while they unfold. But it is also a fact of life that they end and spawn new Bull Markets. If you engage in the correct investor behavior during a Bear Market, you will likely recover your paper losses and move to new highs. It is also likely that you will need the help and coaching of a trusted financial advisor to make this happen.
couple looking at computer in kitchen

These are the four most dangerous words for an investor...

We believe it was investing guru, John Templeton, who first coined these four words as the most dangerous belief system for an investor: “this time is different.” These four words are the lament of the investor who views today's crisis du jour as something so unique in the annals of crises du jour that the market cannot possibly continue its current long-term trend. Taken to heart, these four words will most certainly be the rationale for jumping off the investment train at precisely the wrong time. It is most likely that you will need a trusted financial advisor to remind you of your plan and keep you aboard.
multigenerational family playing together

These are the four most important words for an investor...

The antidote to "this time is different" also contains just four words: "this too shall pass." Even if you believe that this crisis du jour is so different that it cannot possibly pass, it will pass. Even if you don't know when the crisis will end, it will pass. Today's facts may be unique but the crisis mentality isn't it, and it will soon pass. We know it will pass because crises du jour have always passed. It is most likely that you will need the services of a trusted financial advisor to regularly convince you of this.
two older women embracing

Price and value are inversely correlated

When you see a 2-for-1 sale at the grocery store you intuitively understand the increased value presented to you, and you buy some extras. When the house seller drops the price of your desired house by 10% you are likely to feel more incentive to buy.

Interestingly, this notion applies to just about everything in one's life except investing. When the price of an investment drops 20% one tends to think it is now a poor value and should be sold. However. it is more probable (not always) that the investment just increased its future value to you, and the better investor behavior is to hold and/or buy more. It is likely that a trusted advisor will be of help in recognizing this truism.
couple embracing

The cost of permanent market advances is inevitable temporary declines

The stock market tends to have significant downward price corrections as well as Bear Markets (20%+ declines) regularly. Every correction and Bear Market has ended and been followed by a new Bull Market leading to new highs. The lesson is that the path to long-term advances in your portfolio will be interrupted by temporary declines. Knowing this, you must endure these interruptions, keep your head about you, and stay on your path. It is very likely you will need the help of a trust financial advisor to do this.
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Volatility is price you pay for exceptional returns

The capital markets provide the opportunity for returns far above those achievable with fixed bonds and money market funds. Upward volatility is the volatility we love and enjoy. But achieving a higher long-term rate of return comes with a cost, and that cost is the occasional, stomach-churning temporary volatility on the downside. It is very likely you will need a trusted financial advisor to remind you of this with each downturn.

Redirection Notice

You are now leaving The Planner’s Edge, LLC website and will be entering the Charles Schwab & Co., Inc. (“Schwab”) website.

Schwab is a registered broker-dealer, and is not affiliated with The Planner’s Edge, LLC or any advisor(s) whose name(s) appears on this website. The Planner’s Edge, LLC is independently owned and operated. Schwab neither endorses nor recommends The Planner’s Edge, LLC. Regardless of any referral or recommendation, Schwab does not endorse or recommend the investment strategy of any advisor. Schwab has agreements with The Planner’s Edge, LLC under which Schwab provides The Planner’s Edge, LLC with services related to your account. Schwab does not review The Planner’s Edge, LLC website(s), and makes no representation regarding the content of the Website(s). The information contained in The Planner’s Edge, LLC website should not be considered to be either a recommendation by Schwab or a solicitation of any offer to purchase or sell any securities.

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